BrewScents
BrewScents is a multisensory aroma lab that unlocks the hidden dimension of coffee—its scent. Dive into immersive olfactory workshops, aroma decoding sessions, and flavor-pairing experiences guided by professionals. Whether you’re a home brewer or café pro, our labs, kits, and certifications enhance your sensory skills and deepen your love for coffee. Discover the nose behind the notes—and never sip the same way again.
About Us
At BrewScents, we believe the true magic of coffee begins before the first sip. Founded by baristas, sensory experts, and perfumers, our platform explores coffee through the lens of scent. We turn tasting into a sensory science by training your nose to detect, understand, and describe coffee’s aromatic complexity.
Inside our lab, guests use curated scent libraries, aroma wheels, and interactive exercises to explore the 80+ aroma compounds found in coffee—from floral to spicy to fermented. Whether you're decoding a natural Ethiopian or training for your Q Grader, BrewScents gives you the tools to recognize, remember, and communicate flavor through scent.
Our offerings include live workshops, on-site labs, mobile pop-ups, and take-home kits. From curious beginners to seasoned roasters, BrewScents helps coffee lovers and professionals alike refine their sensory fluency—and fall deeper in love with every cup.
Our Advantages
Curated Scent Labs & Exercises
Our aroma labs offer structured, hands-on exercises designed to isolate and identify specific scent groups. Using professional-grade vials, guests explore florals, fruits, roasts, and fermentation profiles. Labs are guided by trained sensory instructors, making the invisible world of aroma tangible, logical, and fun.
Professional Tools for Home or Café
Each participant gains access to scent kits, aroma mapping sheets, and flavor tracking journals used by industry professionals. These tools translate seamlessly into cupping labs, café menus, or home brewing sessions—building vocabulary and confidence in coffee communication.
Workshops for All Skill Levels
Whether you're new to specialty coffee or training for SCA sensory certification, our workshops meet you where you are. Beginner-friendly aroma discovery classes help identify common notes, while advanced sessions focus on fermentation recognition, defect detection, and blend diagnostics.
Take-Home Scent Kits & Subscriptions
Our exclusive BrewScents kits bring the lab experience home. Each box includes a rotating selection of scent vials, coffee samples, and pairing guides based on theme (e.g. "Funky Naturals" or "Floral Profiles"). Kits are refillable and perfect for self-study, team trainings, or coffee events.
Brand & Café Partnerships
We collaborate with roasters, barista schools, and cafés to host pop-ups, develop signature scent-based experiences, and co-create sensory menus. Whether it’s an interactive cupping event or in-store scent bar, BrewScents elevates how your customers experience coffee.
Ethical & Sustainable Sourcing
Our aroma compounds are ethically sourced and free from synthetics. We work with organic producers, local perfumers, and carbon-neutral labs. Every purchase supports transparency and education across the supply chain—from farmer to final fragrance.

Our Services

  • Live Aroma Workshops

    Our flagship scent education events take place in pop-up labs or partner cafés. Participants engage in hands-on aroma identification, memory exercises, and scent-to-flavor translation activities. Classes range from beginner to expert level and include take-home materials.

  • Mobile Pop-Up Labs

    We bring the BrewScents experience to festivals, café launches, trade shows, and coffee expos. Our mobile lab setup includes portable scent stations, aroma wheels, and guided activities that draw in curious crowds and elevate your event.

  • Scent Kit Sales & Subscriptions

    Customers can purchase themed BrewScents kits (floral, earthy, fermented, etc.) or subscribe for monthly deliveries. Each kit includes aroma vials, coffee samples, educational guides, and pairing challenges. Perfect for coffee clubs, trainers, and enthusiasts.

  • Professional Sensory Training

    For roasters, cafés, and barista schools, we offer intensive training sessions focused on aroma calibration, defect recognition, and sensory communication. Training is designed to complement Q Grader prep, cupping programs, or in-house education systems.

  • Signature Café Installations

    We design and install “scent corners” in partner cafés—mini-labs where customers can explore aroma profiles paired with the house menu. These scent bars build customer engagement and sensory literacy while adding unique branding to the café experience.

  • Custom Product Development

    Looking to create a unique sensory product? We help coffee brands and retailers design custom scent-based merchandise: from branded aroma kits and workshop packages to collaborative scent + flavor gift boxes. Ideal for limited editions, merch drops, and customer education.
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